What will I learn?

  • 1

    Welcome

    • Course Intro

    • Welcome to the Scunnered Digital Social Media Masterclass
  • 2

    Module 1: The Purpose Of Social Media

    • Module 1 Overview

    • How Big Brands Use Social Media

    • Why Social Media is Key for your Business

    • Defining the Purpose of your Social Media

    • What do you want to achieve with your social media?
  • 3

    Module 2: Competitors, Tone of Voice and Your Audience

    • Module 2: Overview

    • Competitors: Auditing your Competitors

    • Competitors: Using Google to find your digital competitors

    • Competitors: What can you learn from them?

    • Competitors: Competitor Audit

    • Competitors: Anaylsing your audits

    • Defining your Audience

    • Defining Your Audience: Facebook Analytics

    • Defining Your Audience: Google Analytics

    • Defining Your Audience: Google Analytics

    • Defining Your Audience: Persona Cards

    • Defining Your Audience: Your Persona Card

    • Your Brand Voice & Tone of Voice

    • Your Brand Voice: Creating a voice

    • Your Brand Voice: What About Tone of Voice

    • Module 2: Summary
  • 4

    Module 3: Creating a Social Strategy

    • Module 3 Overview

    • Why You Need to Stop Winging your Social Media!

    • Seriously, Stop Winging your Social Media!

    • Social Strategy: The Key Elements

    • Social Strategy: What Social Channels Should I be on?

    • Top Tip...

    • Social Strategy: When Should I Post?

    • Social Strategy: How Often Should I Post?

    • Social Strategy: How Often Should I post?

    • Social Strategy: What should I post?

    • Social Strategy: Content Pillars

    • Module 3: Summary
  • 5

    Module 4: Creative Design

    • Module 4: Overview

    • Thumbstopping Imagery

    • Top Tip

    • Using Stock Imagery

    • Canva 101

    • A first look at Canva

    • Canva: Editing Templates & Starting from Scratch

    • Canva: Moving Parts & Video

    • Module: 4 Summary
  • 6

    Module 5: Planning Content

    • Module 5: Overview

    • Planning Social Content

    • Using an Editorial Calendar

    • Editorial Calendar

    • Scheduling your Social Media

    • Sked demo

    • Module 5: Summary

    • Thank you!